For the first time in Bocuse d’Or history, a branded fish will play a leading role: our own Sterling White Halibut.  Our halibut is no newcomer to the competition though; Marine Harvest supplied halibut to the Bocuse d’Or 2007 under the generic brand Norwegian White Halibut in co-operation with the Norwegian Export Council.

The food chain Ultra has a strong focus on their employees' knowledge. By systematically paying attention to their work environment and skills, they have solid proof that it
works. A hand full of medals in precious metals from the national championships in Ålesund, Norway, speaks for itself.

- We want to be best on seafood, both with good and delicate products for customers to take home, and know-how. These words come from Kenneth Lindland, categorymanager in the Meny-Ultra food chain management.

Geir Skeie is dreaming about his own place and is getting ready to release his new cook book, while visiting the Gladmat food festival to prepare Sterling White Halibut lunches for a lot of people.

Soon, the Gladmat food festival will be ready with its 11^th edition in Stavanger. If you happen to be there this summer, from July 22 to 25, you can be sure to find places to eat Sterling White Halibut.

The Michelin star is blinking from this Swedish restaurant, Sjømagasinet in Gothenburg, where the legendary Leif Mannerstrøm still is in control, even if most of the work is done by young chefs these days.

The restaurant Operakällaren in Stockholm is the caterer to the Swedish Royal Family, and the most exciting right now is the royal wedding set to take place on June 19 in 2010.

Why not try to get Swedish people to eat more Sterling White Halibut? Several Swedish chefs were invited to a Sterling Academy with distributor Lerøy and Norwegian Seafood Export Council. This is a unique experience in Hjelmeland, Stavanger. Lasse Kristiansen from the Export Council, contacted 50 restaurants and food businesses in Sweden.