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For the first time in Bocuse d’Or history, a branded fish will play a leading role: our own Sterling White Halibut. Our halibut is no newcomer to the competition though; Marine Harvest supplied halibut to the Bocuse d’Or 2007 under the generic brand Norwegian White Halibut in co-operation with the Norwegian Export Council.
The food chain Ultra has a strong focus on their employees' knowledge. By systematically paying attention to their work environment and skills, they have solid proof that it
- We want to be best on seafood, both with good and delicate products for customers to take home, and know-how. These words come from Kenneth Lindland, categorymanager in the Meny-Ultra food chain management.| BOCUSE D’OR 2010 FOR STERLING WHITE HALIBUT! |
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Bocuse d’Or has become the ultimate haute cuisine competition amongst top chefs and is considered the unofficial World Cup for Chefs! http://www.bocusedor.com/home/ Managing director of Sterling White Halibut Magnus Skretting says; ‘we learned a lot from our experience with the Bocuse d’Or in 2007 and managed to place Norwegian White Halibut from Hjelmeland as a gourmet fish in the market. And the Bocuse d’Or organizers clearly enjoyed our enthusiasm! We are especially proud of the fact that our Sterling White Halibut is the first branded fish ever in Bocuse d’Or history´ Sterling White Halibut AS has become Partner with the Bocuse d’Or organizers. This grants Sterling White Halibut and Marine Harvest the right to communicate that we are Partner and supplying the official fish for three of the selections to the main Bocuse d’Or in 2011. These selections are the French, the European and the Asian, all taking place during 2010. |
